The Spark That Caught Fire
New Jersey native and future co-founder Dave D’Alessandro was on his honeymoon trying to relax with a book, enjoy the sun, and lose track of time. But the moment he flipped onto his stomach, comfort vanished. Reading was suddenly awkward. Relaxation was interrupted.
That small annoyance ignited a big idea: beach time should never feel uncomfortable.
He began sketching a chair that worked with the way people truly unwind. A chair that made it effortless to stay in the moment.
Dave shared his concept with longtime friend Adam Tesser, who immediately saw its potential.
Adam brought business insight, intuition, and momentum to the idea.
The partnership formed instantly.
